Customer relationship management (CRM) software is a business tool used to organize and automate data in a handy all-in-one hub for your team to use. That’s right, you can ditch the file cabinets and ...

Opinions expressed by Entrepreneur contributors are their own. Nearly all companies using CRMs meet or surpass their sales targets, a stark contrast to the 3% who fell short, highlighting the value of ...

Developing personalized experiences with your customers is pivotal to establishing a well-loved and long-lasting brand. Customers don’t want to feel like they’re just another number in your business’s ...

This internally focused approach suffers from low user adoption, poor data hygiene, and end-user work arounds that add friction to customer relationships and hinder the customer interaction tracking ...

According to a Forrester research report, 32% of businesses lose access to over one gigabyte of CRM data at least monthly. This is a significant amount of data, and the implications are severe, ...

Picture this: A regional quick-service restaurant franchisor has reached an inflection point. They have a proven concept and territories ready for expansion. But their growth has stalled. Trade shows ...