Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

Google Search AI Mode is getting ads, as confirmed by the VP, but will we see the same in the dedicated Gemini chatbot ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Personal trainers in the United States average about $55 an hour—roughly $440 a month for two weekly sessions. By comparison, ...

Alphabet's Google (NASDAQ: GOOGL) (NASDAQ: GOOG) is reportedly making significant changes to its core U.S. ad sales division.

As if DirecTV doesn’t have enough trouble keeping customers, the satellite TV provider’s streaming devices will show AI-generated screensaver ads next year, according to an announcement today from ...

Sponsored results in Google Search are getting less screen time with a new update that makes them much more obvious. Users will even be able to hide sponsored ads in Google Search. According to a blog ...

Google is globally launching a new “Sponsored results” label across desktop and mobile, grouping text and Shopping ads under a clearer header. The update marks one of Google’s most visible ad labeling ...

Zooming into pay-per-click can feel like stepping into a whole new world. For many business owners, the shift to digital advertising brings both excitement and questions. The search for visibility and ...

An ad campaign for a wearable A.I. companion has blanketed New York City, starting conversations and inspiring vandalism. An ad campaign for a wearable A.I. companion has blanketed New York City, ...

More alleged tech monopoly cases are on the books, but judges might be skittish about breaking them up. More alleged tech monopoly cases are on the books, but judges might be skittish about breaking ...