Guitar Center is unveiling a new shopping companion mobile application that capitalizes on music customers’ tendency to want to test out products in-store before they purchase them. The app is ...

Finding the right electric guitar online requires different approaches depending on your skill level, with beginners needing more guidance than professionals. Specialized music retailers like Sam Ash ...

Guitar Center CEO Gabe Dalporto has spoken at length in the past about how he’s hoping to safeguard the store’s future by improving its stock of electric guitar gear and beyond, but there’s another ...

Retailers who personalize the shopping experience have a better chance of building a meaningful relationship with consumers. With a focus on localized customer engagement strategies, leading retailers ...

SYRACUSE, N.Y. -- Buying a guitar is a bit like buying a car. Research helps, negotiations are appropriate and experienced players (or drivers) will likely want to pick out their own. But around the ...

Marc Pritcher sat at the electric piano with his back to the patrons milling around the Guitar Center, unaware of the audience slowly gathering behind him. Most mornings, the 66-year-old talent ...

POULSBO -- Just a block away from the typical tourist sites on Front Street is a storefront captivated by a talkative cockatoo, blocks of wood in every shape and size strewn about, and a man in the ...