While most people were eyeing the football yesterday at the Super Bowl LIX, watch lovers were busy scanning the celebrity ...

The Jacob & Co. watch features 424 baguette-cut gems.

Kansas City tight end Travis Kelce arrived in a 1970s-inspired suit from Amiri's Fall 2025 menswear collection.

Tom Brady wore a luxurious Jacob & Co. watch, the Caviar Tourbillon in Yellow Sapphires, to call his first Super Bowl as a ...

The Caviar Tourbillon in Yellow Sapphires timepiece costs a whopping $740,000 and is set with 338 baguette- and rose-cut ...

This universal symbol of luxury is the effect Jacob & Co. recreated with the Caviar Tourbillon." In addition to being studded with gems from the inside out, the watch has an alligator leather ...

Tom Brady wore a $740,000 Jacob & Co. Caviar Tourbillon watch covered in yellow sapphires with a movement set with diamonds.

Tom Brady may have won seven Super Bowls, but his $740,000 Jacob & Co. watch stole the show during Super Bowl LIX. While making his commentary debut at Super Bowl LIX, Brady wore a Caviar Tourbillon, ...

Super Bowl LIX was full of big moments, from Kendrick Lamar's halftime show with SZA to the Philadelphia Eagles' victory.

Earlier in the day, Brady wore a different — and equally blingy — watch from Jacob & Co. Dubbed the Billionaire Mini Ashoka, the piece is completely encrusted with 100 carats of diamonds.

Brady showed up to the Super Bowl wearing a $740,000 watch from Jacob & Co. A spokesperson for the watch brand told Business ...