Communicating your narrative effectively can forge a strong connection with the community and differentiate your brand from ...

A great example of keyword research driving organic traffic was when I targeted long-tail, question-based keywords for a roofing client’s blog. Instead of going for broad, competitive terms like “roof ...

She is the founder of Miriam Ellis Consulting, offering content development and local SEO consulting to major local search marketing brands and publications. She was the long-time Local Search ...

Is Google’s Local Guides program a rewarding community initiative or a flawed system? Explore its successes, failures and ...

November updates for Microsoft Advertising, including Copilot enhancements, new video ad features, and improved audience targeting. As holidays near, advertisers launch holiday ad campaigns. Central ...

Small Business Saturday — the Saturday after Thanksgiving — is coming up. But it doesn’t always translate to big sales for ...

Discover top-rated law firm SEO companies specialising in legal marketing. Boost your online visibility, attract more clients ...

Google will discontinue the Local Services Ads mobile app on January 6, making the web platform the only option for managing these campaigns.

The Prince of Wales is usually known for his dependable yet occasionally, ahem, conservative wardrobe choices ...

Learn how to promote your business in 25 ways and drive more sales, complete with examples and resources to get started ...

Philadelphia businesses are discovering that standing out online is just as crucial as attracting foot traffic on the streets ...

Vineet Singh, Head of Brand Marketing at Pocket FM, outlines how brands can blend data with local insights to select the best ...