NBA announces multi-platform streaming offering and exclusive content on NBA starting Oct. 15, all accessible via the NBA App. Official release The Suns and Cavs will square off on New Year’s Day as ...

NBA TV logo displayed on a phone screen and a basketball are seen in this illustration photo taken in Krakow, Poland on December 1, 2022. (Photo by Jakub Porzycki/NurPhoto) The NBA is launching a new ...

NBA TV will look and feel a bit different this season. After 17 years under the purview of TNT Sports, NBA TV has reverted its operations back to the league as a result of the NBA’s new set of media ...

The Oklahoma City Thunder host the Houston Rockets in the first matchup of tonight's doubleheader on NBC and Peacock.

Madison Avenue is following the NBA's bouncing ball. American Express, State Farm, McDonald's, Kia and Wingstop are among the sponsors lining up to support new NBCUniversal programming tied to a new ...

Michael Jordan is back in the NBA with NBC, and that network brought the sounds of “Roundball Rock” back as well. Amazon Prime is entering the league after hiring many broadcasters who were with ...