Without mastering user acquisition, you are unlikely to get far in today’s highly competitive app marketing landscape. In ...

On Monday, fashion icon Michael Kors testified in an antitrust trial in Manhattan as a Federal Trade Commission lawsuit filed ...

When you think back to the cartoon characters of your childhood, appearing with such ubiquity that they felt like family ...

Oud Metha, Dubai – 360 creative, branding, and digital network, ICON, is proudly celebrating working with some of the biggest brands in the world, ...

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs. Turn to several sources to learn about what's happening ...

A record number of firms plan to cut advertising spend on X next year because of concerns that extreme content on the ...

Donald Trump is the face of a new cryptocurrency business. Its key employees have a past littered with lawsuits and debts.

What Is Paid Time Off to Volunteer? Earlier this year, personal finance company SoFi decided it would start paying workers to volunteer. With a remote workforce spread across the country ...

Key Opinion Leaders and similar figures can have a negative impact because their business model, which awkwardly straddles ...

Marketers might work in sales, advertising or public relations, or as content creators. Positions they may apply for can include marketing manager, advertising manager, social media manager and ...

US consumers, strained by years of higher prices and elevated interest rates, are changing their shopping patterns. Americans are buying more at discount chains like Target and Walmart while ...

And they may well be going extinct. Successive governments have attempted to crack down on junk food advertising as part of a drive to improve public health and reduce the burden inflicted on the ...