The company’s next upfront will kick off the process for sales tied to Super Bowl LXI, scheduled to be played February 14, ...

The NFL is not considering dropping Bad Bunny as its Super Bowl halftime headline performer. Commissioner Roger Goodell made ...

The NFL is facing plenty of criticism from the right regarding the decision to choose Bad Bunny as the halftime performer at ...

Marcelo Kertesz spoke with Marketing Dive about reports the brand is mulling its first big game ad and why it is doubling ...

The NFL’s selection of Bad Bunny, a three-time Grammy winner from Puerto Rico who performs predominantly in Spanish, has ...

Patrick Mahomes and the Kansas City Chiefs are known for their creative trick plays. Recently, against the Las Vegas Raiders, ...

Over the last five years, the Unilever brand has worked to become synonymous with football culture and has seen continued ...

Kenny Mayne built an ESPN career being a sports anchor who refused to take sports too seriously. It is, after all, a game.

Gamblers can use so-called prediction markets to wager on the outcome of sporting events in all 50 states.

Inside the company, jaws dropped at the terms, with one executive telling a colleague that Aspiration could purchase seven Super Bowl ads for the contract price. “If you want a talent deal…maybe we ...

Bad Bunny has said he will "continue to dream" after the announcement that he will be performing during the Super Bowl ...

Jalen Hurts seems to play his best when the criticism is loudest and the Philadelphia Eagles need him most. Hurts delivered ...