The average one-year price target for Swatch Group AG - Depositary Receipt (OTCPK:SWGAY) has been revised to -$45.31 / share. This is an increase of 230.60% from the prior estimate of -$13.70 dated ...

Swatch Nines, the famed freeskiing and snowboarding gathering with massive, otherworldly terrain park features is heading to Japan for the first time next winter. The watch company and event sponsor ...

What begins as a worn vintage chronograph ends as a stunning showcase of Tag Heuer’s engineering. When placed beside the Omega Swatch, it’s a fascinating look at how heritage and innovation collide in ...

With prices skyrocketing across the Swiss watch industry in response to President Trump’s 39 percent tariff on American importers of goods made in Switzerland, Tissot has taken a different approach.

From the beginning, the allure and hype around the MoonSwatch has been driven by designed scarcity more than affordability. Swatch could easily produce more, but doing so would tarnish the vibe, so to ...

Every product was carefully curated by an Esquire editor. We may earn a commission from these links. Here’s how we test products and why you should trust us. Swatch has launched the Mission to ...