The new NBA on Prime studio isn’t just a set; it’s a showcase of tech-powered storytelling designed to bring fans closer than ever to the game while enjoying it from the comfort of their homes.

It’s the first night of group play in the NBA Cup and the action kicks off with an Eastern Conference matchup on Prime Video. Tonight’s NBA on Prime doubleheader starts with the Boston Celtics visiting the Philadelphia 76ers,

Starting this Friday, October 31, Amazon Prime Video will stream the 2025 Emirates NBA Cup games for all its subscribers

Follow along with tonight's NBA action as we keep you updated with the latest highlights and happenings around the league.

Watching the NBA is very different this season and more difficult than in the past. Here's what you need to know.