A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

What Is Product-Market Fit (PMF)? Most people know what Marc Andreessen said about product-market fit (PMF) – it “means being in a good market with a product that can satisfy that market”. As he noted ...

The era of product-market fit is coming to an end. Rapid technological advancements once exclusively featured at industry conferences like CES are now in pockets or sitting on shelves, desks, and ...

Opinions expressed by Entrepreneur contributors are their own. Fifteen years ago, in 2007, Marc Andreessen of the renowned a16z technology fund stated that product-market fit occurs when your business ...

Achieving product-market fit (PMF) arguably ranks as both the No. 1 strategic objective and the biggest challenge for early-stage founders. Hitting this critical milestone tells you — and any ...

A modern go-to-market strategy is a living system that connects your product, your people and your positioning in real time.