People already shop online and pick up in-store, or compare prices online while in a physical store. Now digital ads are permeating brick-and-mortar shopping experiences.

McDonald's (MCD) has unveiled a new billboard campaign and Web site aimed at appeasing the buy-local crowd in Washington State. Unfortunately, a lame disclaimer slapped on the billboards ...

According to a group called Sustainable Connections, there are 10 reasons to Shop Local: •Support yourself: Several studies have shown that when you buy from an independent, locally owned ...

Shorewood has become an enclave for small local businesses. But, does shopping locally really make a difference? Business owners think so. Shopping habits are changing, and as Milwaukee's retail ...

As the holiday season approaches, people are thinking about shopping. The reasons to shop local, on Small Business Saturday (Nov. 27) and throughout the season are numerous, according to local ...

Restaurant companies are shifting their marketing resources back to the local level. At least some of them are. According to the Harvard Business Review, more marketers have started to look for ...

It’s a commonly held belief that small businesses are the engine of the economy. Politicians often refer to the importance of small business to the community and will give “shout outs” to local ...