The new lens features internal focusing and comprises 16 optical elements in 12 groups. The lens includes three aspherical elements. The new ultra-wide zoom lens gives the widest field of view and is ...

Hasselblad's first ultra-wide zoom for medium format delivers a field of view equivalent to 16-27mm in full-frame terms. The ...

Canon has announced its new RF 28-70mm F2.8 IS STM lens, a light and compact mid-range zoom with a constant F2.8 aperture. According to Canon, the lens is designed for both photo and video use and ...

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi ...

E from Hasselblad is the first lens in the Exclusive series and is said to offer the highest optical performance.

Canon reveals its smallest and lightest RF-mount zoom lens, the RF 28-70mm f/2.8 IS STM, which combines a versatile field of view with superior image quality.

Harness the power of this versatile and portable F2.8 optic with an extended 28-105mm focal range – a standard zoom that goes well beyond standard. The SIGMA 28-105mm F2.8 DG DN | Art is not ...

Harness the power of this versatile and portable F2.8 optic with an extended 28-105mm focal range – a standard zoom that goes well beyond standard. The SIGMA 28-105mm F2.8 DG DN | Art is not just ...

Hasselblad has dropped a new lens that marks two big firsts. The Hasselblad XCD 20-35E is both the company's first ever ultra ...

Sigma's expands it's Art line-up with the 28-105mm f/2.8 DG DN Art lens. Designed for Sony E and Leica L mount cameras ...

Sigma has launched a new full-frame standard zoom lens with a constant f/2.8 aperture. But where most f/2.8 standard zooms ...

Canon just released a new 28-70mm trinity lens disguised as an affordable kit lens – and it's half the price of the 24-70mm f ...