Snowflake (NYSE:SNOW) and Interpublic Group of Companies, Inc. (NYSE:IPG) owned Acxiom on Monday announced a partnership to ...

Privacy-First Data Access -- Interact, IPG's integrated platform for marketing, will be available directly within marketers' Snowflake environments via the Snowflake Native App Framework, integrating ...

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision ...