McCann Joburg has appointed Toni Hughes executive creative director and Thandeka Gilbert as creative director amid the ...

Whether this study becomes a new standard or simply another data point in the debate around advertising metrics, one thing is ...

Beyoncé teamed up with Levi’s for a new project that has sparked a lot of conversation online. A promotional photo resembles the style of 1950s Hollywood star Marilyn Monroe. The campaign shows the ...

Advertisers targeting EU audiences must brace for sweeping new political ad limits and mandatory self-declaration – or risk ...

Fast-forward four decades, and Sydney Sweeney is pulling the same trick—but with a fresh twist. Her American Eagle ads—which showcased vintage Y2K aesthetics paired with body-positive messaging—hit ...

The omnipresence of medical misinformation has fundamentally changed how certain portions of the general public approach their health and make care decisions.

Singer Ash Ruder explained her viral "Blue Genes" song about family struggles has no connection to American Eagle's ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Elon Musk and the X team outlined a transformative approach to advertising on X emphasizing the integration of Grok AI (resulting from the merger of xAI and ...

Reputation does not emerge from one campaign or a single quarter of activity. It is built through consistency, clarity and a willingness to invest in the long game.

PetSmart adopted Hightouch's AI decisioning tool to better reach its customers on a one-to-one basis through nuanced insights ...

The New York Times' growth rate blows other large news companies out of the water; Shopify's shares leapt by 20% after an ...