McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s ...

Denim aside, this isn't the first time Kelly has taken issue with Beyoncé. In June, the media personality accused the Destiny ...

Social media users accused critics of having a double standard after Beyoncé's Levi's ad received praise while Sydney Sweeney's American Eagle campaign faced backlash.

How one creator's $11.5M fundraiser shows how authentic purpose and creator collaborations outshine traditional marketing ...

As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.

Within 40 years, the firm has worked with or led more than 300 campaigns for government agencies, local nonprofits, ...

Donald Trump pitted Taylor Swift and Sydney Sweeney against each other in a Truth Social post that praised Sweeney's career ...

One topic dominated online conversation this week: the American Eagle jeans ad featuring actress Sydney Sweeney. We break ...

President Trump kept gushing about actress Sydney Sweeney’s American Eagle jeans campaign on Monday — while bashing Taylor ...

Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.