Eddie Hearn reflects on Dana White entering the boxing world alongside TKO Group and Turki Alalshikh, and comments on whether White can use the same model of UFC in boxing.

UFC boss Dana White is set to launching a boxing league using a similar model to his successful MMA venture, but Eddie Hearn has found holes in his plan

That is exactly what Dana White and Turki Alalshikh did last week, as they announced a new boxing league set to launch in 2026. “I trust [that] this league, in a short time, will crush everything,” Alalshikh said plainly.

It hasn’t even been a full week since TKO first announced its partnership with Saudi Arabia on a new boxing league. But while the promotion remains in its infancy, that hasn’t stopped the combat sports giant from fielding suitors for its first media rights deal.

Dana White gave a better explanation of what fans could expect with his new boxing promotion as it looks to change how the sport works.

Dana White revealed on Saturday, the 8th of March, fresh details about his new boxing venture with the sweet science's latest financier, Turki Alalshikh, which the power pairing announced earlier this week.

LAS VEGAS – Dana White doesn't think the UFC 313 main event lived up to his expectations, but that doesn't deter him from running it back. In that main event, Magomed Ankalaev dethroned Alex Pereira to become champion.