The company stated that this partnership marks an exciting new chapter as the agency would combine EA's interactive ...

Sports management professional Jairath Chugh has joined GroupM as Group Head – Entertainment & Sports Partnerships. He joins ...

Reports Mindshare's Maria Grivas reportedly assembling floor-to-ceiling gaming setup in office boardroom are unconfirmed.

According to analysis by Group M, removing TV advertising from campaigns can reduce profits for that campaign by 60% in the ...

Electronic Arts, the digital entertainment giant whose video game franchises include Madden NFL,The Sims, Need for Speed and Battlefield, has appointed WPP’s GroupM as its globa ...

WPP, o nce the world’s biggest advertising group but now suffering from shrinking revenue and anger from staff over a return ...

AI and new tech is not just about delivering targeted ads; it’s about creating a more human and connected Ramadan experience, ...

Audrey Kuah (pictured) has stepped down from her role as co-CEO of VML APAC. In a statement to MARKETING-INTERACTIVE, VML ...

Mumbrella has sized up agencies from worst to best on the gender pay gap, with the data showing big differences. Despite the ...

The Trade Desk (NASDAQ: TTD) announced its fourth-quarter results, and by some measures, it was another strong report, with ...

The Creative and Media Agency Guide. This edition explores some of the industry’s most pressing topics, with a special focus ...

Electronic Arts has appointed GroupM as its global media agency following a competitive review managed by ID Comms. GroupM’s ...