According to analysis by Group M, removing TV advertising from campaigns can reduce profits for that campaign by 60% in the ...

Audrey Kuah (pictured) has stepped down from her role as co-CEO of VML APAC. In a statement to MARKETING-INTERACTIVE, VML ...

Sports management professional Jairath Chugh has joined GroupM as Group Head – Entertainment & Sports Partnerships. He joins ...

The company stated that this partnership marks an exciting new chapter as the agency would combine EA's interactive ...

T he Mazda MX-5 Cup Championship is a spec racing series built around the Japanese automaker’s legendary MX-5 roadster. The ...

EXCLUSIVE: Zhang's appointment to a newly created leadership role is aimed at strengthening the team amid regional growth.

Surf Living Australia (SLSA) has put out a request for EOI for creative and experiential services from agencies. SLSA said it ...

Reports Mindshare's Maria Grivas reportedly assembling floor-to-ceiling gaming setup in office boardroom are unconfirmed.

Electronic Arts has appointed GroupM as its global media agency following a competitive review managed by ID Comms. GroupM’s ...

WPP, o nce the world’s biggest advertising group but now suffering from shrinking revenue and anger from staff over a return ...