Eli Lilly is airing an ad during the Academy Awards urging customers to adopt a health skepticism when marketed drug brands that are not FDA-approved.
Numerous surveys (including one by Gallup) show that trust in institutions is fading, but authentic consumer insights can ...
Stagwell forecasts 8% net revenue growth for 2025, with political advocacy and creative showing particular strength.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...
NBC inks a deal for 10 years of Thanksgiving Parade turkeys and Home Depot reverses a sales slump—plus, why it was a bad week ...
Hello there, and welcome back to Agency Brief. This week, we’ve got an interview with WPP CEO Mark Read, plus plenty more.
Ad Age is rounding up all the hottest social media trends with our new tracker, available only to All Access subscribers.
Hill’s Pet Nutrition works through LiveRamp to understand its media strategy, while Adobe signed Warner Bros. Discovery to ...
Ad demand for this year’s Oscars is on the rise, building on last year’s momentum, even as viewership for other major awards ...
The experiential design company’s co-founder writes about developing a national food truck program in support of voters.
According to Wunderkind’s 2025 Consumer Insights Report, Millennials and Gen Z are leading the charge in digital commerce, with 55% shopping online 2-3 times a week. Convenience and habit drive their ...
Adalytics is best known for muckraking reports about failures in ad tech, digital media measurement and brand safety, ...