Clayton joined American Airlines in 2014 and was most recently VP of communications and marketing. Her new role, which was ...

A big advantage of retail media networks is the wealth of data they provide. Brands often overlook the opportunity to use this data beyond just targeting ads. Using first-party data allows you to ...

The DTC category disrupted retail and strategies have shifted in the last 15 years; brands such as Warby Parker, Rare Beauty ...

Aquila is staffing up, expanding its research panel to 5,000 households and preparing to sign a TV measurement partner.

From celebrity comedy to a somber, issues-driven social experiment, we had a bit of everything in this week’s top 5. Notably, two in-house campaigns topped the list: one an impressive exercise in ...

As country music crossovers draw more fans into the genre, marketers are taking note and partnering with country music artists. Oreo, Flipz, Coffee mate, Tubi, Whataburger, Nerds and Hardee’s are ...

The ad will run on linear and digital video for the first half of March.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

According to Wunderkind’s 2025 Consumer Insights Report, Millennials and Gen Z are leading the charge in digital commerce, with 55% shopping online 2-3 times a week. Convenience and habit drive their ...

Eli Lilly is airing an ad during the Academy Awards urging customers to adopt a health skepticism when marketed drug brands ...

Javier E. Rodriguez Horta is senior consultant at CvE, the strategic advisory arm of Goodway Group.

Among today’s creative highlights, Gap delivers another captivating dance number, this time with Parker Posey; Quaker Oats ...