Discover how gamification really works. Learn how behavioral science, reinforcement learning, and cognitive psychology drive ...

Choice blindness refers to the phenomenon where individuals are unaware of the choices they did not make. This cognitive bias ...

Discover how to use nostalgia in marketing to evoke emotion, strengthen brand loyalty, and boost conversions. Learn the ...

Introduction: As social media platforms increasingly rely on native advertising embedded within user feeds, an open question is whether sponsored posts garner comparable, greater, or reduced attention ...

A recent study conducted by Podimo partnering up with iMotions aimed to delve into the intricate emotional and physiological responses of listeners exposed to intense audio content. Focusing on a ...

There is something immediate and emotional about good design. Living and working in a place where design is intentional and done with the users in mind, has shown positive, psychological benefits. It ...

Moving objects with your brain, controlling the movements of avatars with a flick of a thought, and flinging fireballs at a terrifying dragon with nothing but your mind. This all sounds like the stuff ...

Navigate Sustainability Advertising Through Emotional Engagement explores the strategic use of emotions in sustainable advertising campaigns. This article delves into the impact of emotional ...