Discover how gamification really works. Learn how behavioral science, reinforcement learning, and cognitive psychology drive ...

Choice blindness refers to the phenomenon where individuals are unaware of the choices they did not make. This cognitive bias ...

Discover how to use nostalgia in marketing to evoke emotion, strengthen brand loyalty, and boost conversions. Learn the ...

A recent study conducted by Podimo partnering up with iMotions aimed to delve into the intricate emotional and physiological responses of listeners exposed to intense audio content. Focusing on a ...

Introduction: As social media platforms increasingly rely on native advertising embedded within user feeds, an open question is whether sponsored posts garner comparable, greater, or reduced attention ...

iMotions powers multimodal clinical research, using synchronized tools like eye tracking, EEG, ECG, and respiration to assess therapies, study nonconscious behaviors, advance assistive tech, and ...

Despite extensive consumer testing during product development, healthy snacks often fail in the market. This indicates that other factors are at play besides what is traditionally being tested before ...

Advancements in biosensor technologies are sought after to enable innovation in the field of neuropsychology and emotional research. Galvanic skin response, facial expressions analysis, as well as ...