Last year’s Thanksgiving to Cyber Monday weekend drew a record-breaking 197 million shoppers, proving the holiday spending ...

The biggest season of the year is here for media buyers. Budgets are bigger, consumer intent is higher and competition is at its peak. In 2025, shifts in verticals and traffic sources are opening ...

AdQuantum has released the ultimate Snapchat Guide: Creatives & User Acquisition for Apps & Games. It walks you through how to get the most out of Snapchat for both performance and creative strategy.

This article was first published on ConsultMyApp blog Legacy brands have always walked a tightrope between heritage and modernity. But today, that tightrope isn’t something you balance on. It’s ...

Why SaaS Founders Should Care About HDD Building a startup means constantly navigating trade-offs: limited capital, ...

OpenAI has experienced several high-profile splits over the years, with key figures departing to launch their own ventures. One of the earliest and most significant was Anthropic, formed in 2021 by a ...

Norman Nielsen, VP of Growth at Omio, will be speaking at Business of Apps Berlin (formerly App Promotion Summit Berlin). He met with us for a quick, informal chat to give us an overview what he and ...

Web-to-app — the strategy powering growth across subscription apps — has become one of the most effective yet complex levers in mobile marketing. Turning ...

CPA stands for Cost / or Commissions per Action and is essentially an umbrella type for a number of other models such as CPI and CPS. This is the most popular model among publishers because it offers ...