Launches AI-powered Pocket Toons to speed up comic content creation while targeting a global business expansion.

Long ad copy isn’t dead—it just needs a comeback. Wit and storytelling still sell, says Thought Blurb’s founder and CCO.

India's cinema industry recorded 85.7 crore footfalls and 10,271 screens in the year 2024, according to GroupM's latest ...

In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about ...

Long ad copy isn’t dead—it just needs a comeback. Wit and storytelling still sell, says Thought Blurb’s founder and CCO.

Recognising this deep connection, TotalEnergies has revisited its iconic campaign, ‘Lamba Chalega’ (Will run long) with a ...

Fastrack’s latest campaign ditches provocation for playful humour, proving that a sharp concept—not star power—can make an ad ...

Mumbai’s Global Fusion turned into a celebration hotspot on February 19 as Campaign India unveiled the winners of its 6th PR ...

The digital ad impressions grow 7% in 2024 compared to 2023; posts 12.7 times growth when compared to 2020 levels.

As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers ...

By carefully designing their auditory environments, retailers can enhance their brand identity, improve customer satisfaction ...