The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at ...

AI has helped the ad-tech company’s automated programmatic ad buying deliver results up to five times faster than traditional ...

To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process ...

Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.

The grocery delivery platform is the first retail media partner to enable targeting and end-to-end measurement directly ...

Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said ...

During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not ...

With younger consumers in mind, agency WorkInProgress helped the pizza chain craft a new look and sound, including an audio-visual expression.

Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and ...

Brands must be aligned with agency partners and remove barriers to execution, executives explained at Advertising Week New ...

Executives discussed the importance of brand values in growing loyalty and the future of inclusive strategies during Advertising Week New York.