VXP will help marketers reach and track audiences across linear TV from more than 40 million homes and 65 million devices.

Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

Sarah Crockett detailed her approach to rehabilitating the brand during a keynote presentation at this week’s eTail Palm ...

With a 31% increase in the number of campaigns year-over-year, marketers are forced to do more with budgets that are ...

Venus Williams has signed on as an investor and brand ambassador for the app, which incentivizes walking by offering rewards.

Walmart Unlimited’s commerce hub is powered by a new software development kit the retailer hopes to bring to other Unity-based games.

The “Popular for a Reason” campaign leverages Hershey’s advertising partnerships for maximum reach and includes an Oscars integration.

Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels.

Givsly , the responsible advertising and marketing solutions platform, today announced the return of its flagship Karaoke for Causes event for 2025. Karaoke for Causes brings together top industry ...

The diner chain is also in-housing social duties under new marketing leadership after previously working with The Brand Amp.