Invitations to exclusive industry events and research ...

"Early pacing data in 2025 shows that brands are starting to trim their budgets in anticipation of the Trump tariff policies, ...

The dialog and commentary found in social media help to build online communities among others who share similar experiences.

Netflix this week laid out its slate of new content for the coming year, highlighting partnerships and projects with A-list ...

"Reimagining our orchestration strategy to get the best out of all of Mediabrands. That was our big 2024 bet," reflects ...

The Amazon Ads software development "enables backdoor access to consumers' devices and opens a direct data collection ...

LinkedIn increased its revenue over the course of 2024, according to Q2 results from Microsoft, which bought the social B2B ...

Each of the 50 SMB ads will run in their local markets, making this year's approach to Google's Super Bowl ads personal.

Meta's Q4 results show steady growth. The company has exceeded expectations in revenue across departments least likely to be ...

Last year's Super Bowl Advertising Benchmark Index says the average ad-effectiveness score for all Super Bowl '24 ads hit a ...

YouTube's latest "AdBlitz" hub allows advertisers to showcase and tease their biggest ads of the year to curious viewers via categorized in-app playlists.

Mobile data broker Kochava says it will implement a feature aimed at blocking the sharing or use of raw location data associated with health care facilities, schools, jails and other sensitive venues.