Social-first marketing group SAMY Alliance continues its European expansion strategy with the acquisition of Amsterdam-based social media agency team5pm, marking another transaction in the surging ...

Influencer and boxer Jake Paul appears to be enjoying the surge of AI-generated videos featuring his likeness on social media ...

The livestreaming industry is undergoing homogenization, with major platforms increasingly resembling one another in terms of ...

Twitch creator Fandy, known for gaming content, live-streamed her childbirth process, attracting thousands of viewers, ...

While most 11-year-olds were dealing with middle school social hierarchies, Emma Topp was borrowing her mother’s iPhone to ...

Gap Inc. has launched a new creator affiliate and advocacy platform designed to connect content creators with its portfolio ...

Swedish-founded podcast company Acast has appointed Laura Hagen as Senior Vice President, Regional MD Americas & Global Head of Agency Relations, reinforcing its focus on the Americas as a crucial ...

Trust has become the essential foundation of the creator economy. However, this foundation faces a significant threat as ...

Female skateboarders often feel pressured to adopt baggy clothes and masculine aesthetics. Sterre Meijer skates in flowy dresses and crop tops, and still lands difficult tricks that leave viewers ...

Soufiane Bernoukh turns missed shots into punch lines. The basketball player-turned-content creator has built a following by finding humor in the athletic struggles that many players face, but few ...

A-List Me, a talent management agency founded in 2016 and headquartered in Westerly, Rhode Island, now represents nearly 400 ...

Steven Bartlett, creator of “The Diary Of A CEO,” and Roxcodes, the former engineer at MrBeast, have launched Flightcast, a ...