Nielsen’s latest Rural Survey reveals the ageing profile and hybrid media habits of New Zealand’s agricultural workforce, highlighting key opportunities for brands to better connect through integrated ...

NEW YORK – August 5, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and WPP Media have announced a new agreement for audience measurement spanning TV, streaming, audio, ...

Discover the strategic shifts APAC marketers are making. Find out how they align goals, invest in AI and new channels, and ...

The Outcomes Marketplace is available today for clients. Nielsen will announce more best in class outcomes measurement providers later this year that will deliver metrics across the full spectrum of ...

Within the Nielsen One Planning platform, the next-generation cross-media planning tool that encompasses deduplicated information from both linear and digital platforms, clients will be able to ...

NEW YORK – July 29, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that viewing ...

Do you know where your audiences are watching? You need a deeper understanding of your audience’s unique media habits to ...

The Record provides a quarterly analysis of audio listening behaviors across the total radio universe. The charts represent ...

As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media platforms face a shifting landscape in diverse marketing.

In today’s rapidly evolving advertising landscape, precise planning is no longer a luxury – it’s a necessity for maximising ...

During June, streaming’s share of TV viewing in Mexico showed a slight increase of 0.2 percentage points compared to the previous month, accounting for 23.7% of TV viewing. Disclaimer: YUMI TV, ...