A colorful icon for Amazon's AI shopping assistant is tucked away in the bottom-right corner; that's Rufus, hiding away.

A recently discovered patent reveals how Alexa+ combines voice capabilities with Rufus's product intelligence, transforming ...

Amazon has shut down Inspire, the TikTok-esque social shopping feed, and will be replacing it with AI shopping assistant, Rufus.

AI adoption is a big thing in 2025, with big tech set to spend a quarter trillion dollars on AI systems this year, according ...

Amazon unveils AI-powered Alexa+ with smarter features as Alexa usage grows 20%, while Rufus and AI efforts expand ...

Amazon CEO Andy Jassy revealed that tens of millions of people are using Rufus, Amazon's AI shopping assistant, and the company has over 1,000 generative AI applications in development.

She's "smarter than she's ever been" and is rolling out next month, Amazon announced today. The best part? Alexa Plus is free for Prime members.

Buffett is a long-term value investor who often holds stocks for decades, so you won't find him chasing the latest market ...

With "tens of millions" of consumers interacting with Rufus AI, Amazon's shopping assistant, CEO Andy Jassy said the firm keeps extending its AI offers. Additionally in development are over 1,000 ...

Sources telling me the company, uh, is going to release a generative AI assistant that it dubs, uh, at least internally, Rufus. Now, Amazon is supposed to hold a new Alexa event in New York City ...