Rufus does have issues (it struggles with nuance), and I still use Amazon's search bar to shop. However, it's a great option ...

A recently discovered patent reveals how Alexa+ combines voice capabilities with Rufus's product intelligence, transforming ...

Amazon has shut down Inspire, the TikTok-esque social shopping feed, and will be replacing it with AI shopping assistant, Rufus.

AI adoption is a big thing in 2025, with big tech set to spend a quarter trillion dollars on AI systems this year, according ...

Amazon unveils AI-powered Alexa+ with smarter features as Alexa usage grows 20%, while Rufus and AI efforts expand ...

Amazon CEO Andy Jassy revealed that tens of millions of people are using Rufus, Amazon's AI shopping assistant, and the company has over 1,000 generative AI applications in development.

Warren Buffett is the CEO of the Berkshire Hathaway (NYSE: BRK.A)(NYSE: BRK.B) holding company, where he oversees a $281 ...

She's "smarter than she's ever been" and is rolling out next month, Amazon announced today. The best part? Alexa Plus is free for Prime members.

With "tens of millions" of consumers interacting with Rufus AI, Amazon's shopping assistant, CEO Andy Jassy said the firm keeps extending its AI offers. Additionally in development are over 1,000 ...

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