It seemed promising when Amazon’s shopping chatbot suggested gifts of “page-turner fiction” for a buddy who enjoys beach travel and reading. But instead of the fun, breezy novels I expected ...

Kiri Masters covers trends in retail media and marketplaces. Amazon's February launch of Rufus, an AI shopping assistant, offers an early glimpse into how artificial intelligence could reshape ...

In an exclusive interview, Aruna Daryanani and Girish Prabhu open up on using AI to enhance the experience of advertisers' as ...

Amazon is set to release its long-awaited — and delayed — Alexa generative artificial intelligence voice service ... daily tool for scheduling and even shopping. Initially, Amazon plans ...

The “vast majority” of that spending will reportedly go towards Amazon Web Services and AI development. Thursday’s announcement comes amid a concerted push by nearly every major player in ...

Amazon believes its AI tools are all you need to find your best look. One might suspect this also has something to do with the company’s increasing investment in AI-driven shopping features.

Amazon prepares to release Alexa generative AI revamp after delays Amazon invites ... it could become an essential daily tool for scheduling and even shopping. Initially, Amazon plans to roll ...