The Barbie playbook: How Mattel's CEO is transforming the toy maker into an entertainment company
Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...
IGN1d
Mattel Reveals Poison Ivy and Harley Quinn Barbie Dolls for Batman Day
With Batman Day coming up, plenty of companies are revealing new toys and collectibles inspired by the heroes and villains of Gotham City. And perhaps no new reveal is more intriguing than Mattel's ...
Mattel’s New Batman Barbies Are an Iconic Couple
As DC prepares to celebrate Batman’s 85th birthday with a whole bunch of celebrations and experiences, Mattel announced it ...
Batman News1d
Mattel announces new Harley Quinn and Poison Ivy Barbie dolls
Mattel has announced new Harley Quinn and Poison Ivy Barbie dolls to celebrate Batman’s 85th Anniversary. It’s the 85th anniversary of Batman, and there’s no better way for fans to celebrate ...
toybook1d
Mattel Celebrates Batman Day with Harley Quinn, Poison Ivy Dolls
Every year, DC Comics celebrates the Caped Crusader with Batman Day. This year — the year Batman turns 85 — the day is ...
EA wants The Sims film to have Barbie's impact
EA has officially announced a film adaptation of The Sims is in the works and aims for it to have an impact like the Barbie ...
Aeon4d
Dolls help children create wonderfully vivid and imaginative worlds, while also serving as unsettling reminders of the abyss
Dolls help children create wonderfully vivid and imaginative worlds, while also serving as unsettling reminders of the abyss ...