Step 6 – Set brand guidelines Brand guidelines (or style guides) are often overlooked by small businesses, but they are an important component of a brand’s identity. A clear set of brand ...

If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

Communicating your narrative effectively can forge a strong connection with the community and differentiate your brand from ...

Brand guidelines create consistency across your brand and reinforce ... Mailchimp, which started out as an email marketing tool, has grown into a leading marketing platform for small businesses.

This cohesive system strengthens our overall brand ... business cards and/or letterhead. Approval and design must be coordinated through the Division of Marketing and Communications. In all other ...

Choosing the right business model is pivotal in shaping your entrepreneurial journey. Explore the benefits and challenges of ...

Some alternatives deliver many benefits of being a business owner while avoiding some of the drawbacks of starting a business ...

In today’s digital era, businesses are churning out more content than ever – from marketing materials and images to videos or ...

It can be the biggest part of your online identity—a way to tell your story and establish a brand (and perhaps ... builder is a relatively small expense for a business that’s making a profit.

Mason Williams, 24, co-founder and former chief technology officer at Bloxsmith, a marketplace for game developers launched ...

SBA microloans can be a good choice for small-business ... and minority-owned businesses and those in low-income communities. Eligibility requirements beyond these overall guidelines will vary ...

Pennsylvania and most of its municipalities seem to be on track to commit their roughly $13 billion in federal pandemic ...