Step 6 – Set brand guidelines Brand guidelines (or style guides) are often overlooked by small businesses, but they are an important component of a brand’s identity. A clear set of brand ...

Our brand guidelines help us tell a cohesive, recognizable brand story across channels, teams and audiences. Together, our brand platform, organizational values and strategic imperatives direct our ...

If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

Brand guidelines create consistency across your brand and reinforce ... Mailchimp, which started out as an email marketing tool, has grown into a leading marketing platform for small businesses.