Are you considering a rebrand? Here's what you need to keep in mind before you change anything about your company.

Shopify reports 11 founders share strategies for validating business ideas, emphasizing market research, customer feedback, ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business ...

Ultimately, as your company’s needs change, so must your branding. Refreshing your logo and other design elements keeps your ...

Tyler Evans, creative director for Congresswoman Alexandria Ocasio-Cortez and the guy behind Zohran Mamdani's iconic campaign ...

“For longtime fans, the soul of Graeter’s hasn’t changed; it’s simply shining brighter than ever,” added Graeter. “Fans will still recognize the Graeter’s they love, and they’ll feel a renewed sense ...

From coding to marketing to YouTube production, here's how a two-person company harnesses AI to outperform teams ten times their size, all while spending less than their QuickBooks subscription.

How Frontier Communications improved upskilling, internal mobility, and engagement. Sign up for HBR Executive Agenda - for insights you need to steer your business now. Only available to HBR Executive ...

Atlanta’s High Museum of Art devotes an exhibition to the Dutch fashion artists, showcasing decades of their refreshing, ...

Alycia Marshall, who became CCP's permanent president this month, says she was also deeply influenced by a mentor who helped ...

Judges around the world are seeing error-riddled legal briefs that were generated with the help of artificial intelligence.

Key Takeaways - Artificial intelligence (AI) tools are accelerating risks of trademark infringement, dilution and genericness ...