Trademarks can be a business’s most valuable assets. Apple’s mark is estimated to be worth more than $355 billion. The Amazon ...

CJ Cheiljedang's leading food brand Bibigo, is now featured in a Harvard Business School textbook, which explains how the ...

Exclusive collections will be introduced, including collaborations with Mitchell & Ness in partnership with Carmelo Anthony and iconic storytelling brand Ebbets Field Flannels. Both represent the ...

Along with the rapid development of information and communication technology (ICT), artificial intelligence (AI) has increasingly become a core component of the daily activities of businesses and ...

This journal utilises an Online Peer Review Service (OPRS) for submissions. By clicking "Continue" you will be taken to our partner site https://www.editorialmanager ...

From creating a seamless user experience to optimizing product pages, implementing the right tactics can make a significant impact on your sales. Here’s a deep dive into actionable steps that can ...

Creating a new brand image is a challenging but crucial task. Here's how to go about it. When starting a business, entrepreneurs typically focus on creating an effective brand name. However, they must ...

so that they have enough in the bank to start a business or pass something on to their kids,” said Felicia Wong, who runs Roosevelt Forward, a progressive advocacy group. Image Ms. Harris has ...

They poured resources into the effort, commissioning studies and getting op-eds published ... spent years lobbying for the ...