Become Aragorn from Lord of the Rings with this makeup guide. Double trouble: Barger gets caught off second base as Blue Jays ...

Discover the top 10 Halloween costume ideas set to dominate 2025, drawn from tracker insights by Good Housekeeping and Amazon ...

Transform into a futuristic cyberpunk elf with this makeup tutorial. Secret Service finds 17 'skimming' devices in tour of ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

But there was a lot of love for the drag queen starring alongside him COMEDIAN Matt Rife is getting a lot of hate over his controversial new e.l.f. makeup ad about “overpriced beauty.” His inclusion ...

Elf Beauty anticipates a profit margin decrease in fiscal year 2026. This is due to increased tariff expenses. The company's shares dropped after this announcement. Earlier, the company had refrained ...

MODEL Hailey Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has ...

Another brand has announced a price increase! This time it’s Elf Cosmetics, the well-known low-cost beauty products store… though their products won’t be as affordable as they used to be. If you’re a ...

Hailey Bieber attends the 2025 Met Gala in New York on May 5. Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion US, giving the budget cosmetic retailer ...

Elf to pay Rhode shareholders $800 million in cash and stock, with potential $200 million earnout consideration Bieber to continue as founder and 'strategic advisor' after deal closure Elf refrained ...