The key to successfully implementing avatars lies in understanding best practices and addressing potential challenges.

When faced with a complex campaign, Pel Hughes recognized the need for a transformative change — one brought on by Canon's ...

Make your website the primary media vehicle for the moment. It’s a customer platform, not just a product showcase. Treat it ...

For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

Walmart is another great option to consider for all your contact lens needs. You can find a wide range of brands and lens ...

Snapchat’s latest announcements include advanced AR glasses and new app features, providing fresh avenues for enhanced user ...

Let's take a closer look at the four components, and while reviewing each think about how your company is performing. 1. An Approved Marketing Plan A marketing plan serves as a road map or blueprint ...