NBA superstar LeBron James candidly revealed his initial fear of fatherhood in a touching commercial alongside his son, ...

The latest Nike/Weiden and Kennedy/LeBron ad was widely considered a triumph, and I’ll admit that there’s a lot about it that can be admired. It deals with the elephant in the room, and it strikes a ...

Yeah. LeBron James has a new Nike commercial in which he is kind of desaturated but there's a really shiny crown in his hands. In slow motion, he puts the crown on his head, and then he looks at the ...

The Los Angeles Lakers star player, LeBron James, has always been active on and off the court. He is among the wealthiest NBA players due to his numerous brand deals. According to Forbes, the ...

LeBron James has recently forged a groundbreaking multi-year exclusive trading card deal with Fanatics Collectibles, signaling a notable departure from his more than two-decade-long association with ...

NBA legend LeBron James and his son Bronny made history on Oct. 22 by becoming the first father and son teammates to share court time. At about the four-minute mark in the second quarter of the game ...

LeBron, you're more than a basketball player—you're a worldwide brand. Jay Z announced a new album in a damn Samsung commercial. Why can't you do the same thing? We want a commercial that people will ...

While the Air Max LeBron 8 commercial was all about LeBron James and his public image, the new commercial for the LeBron 8 V/2 is all about the shoe. The series of LeBron 8 shoes are themed after a ...

While it is easy to think of professional athletes as real-life superheroes, no one is unable to outrun Father Time. LeBron James, however, has done a pretty good job at staying ahead in the race.

NBA analyst Charles Barkley guaranteed that Bronny James would appear in an NBA regular-season game for the first time Tuesday night with his father, LeBron, with Ken Griffey Jr. and Ken Griffey Sr.

After a long offseason, the NBA is finally back Monday night and the Lakers are ready for a long season that will hopefully end up with another championship. For LeBron James, this season is unlike ...