A new framework inspired by the RICE scoring model balances business value, time-to-market, scalability and risk for your first AI project.

In today’s digital-first world, AI is reshaping how B2B marketers connect with their audience. In an environment where success hinges on data-driven insights, AI arms marketing teams with the power to ...

Target is using social media and generative AI to curate its digital experience and help customers discover products, ...

By the end of 2025, e-commerce will have totally turned around with the use of AI. First in the line of these changes is ...

Amanda Smith is a freelance journalist and writer. She reports on culture, society, human interest and technology. Her stories hold a mirror to society, reflecting both its malaise and its beauty.

Please view our affiliate disclosure. Artificial intelligence (AI) tools are revolutionizing nearly every sector, including marketing. Many companies of all sizes are relying on AI marketing tools to ...

Newcomers to email marketing should consider iContact. Its AI-powered content generation tools can help kick off your campaigns with the language and tone that will best connect with your ...

LNER is on a mission to reduce “marketing effort waste” by exploring ways AI can help the business “be smarter” about targeting. One way it has already done this is by building a machine learning ...

• Stay in control — use AI as a tool, not a replacement With 81% of CMOs planning to integrate AI into new business models, staying informed isn’t optional, it’s essential. Don’t get left behind.

Khushboo advises businesses to adopt AI in phases and explore affordable AI-powered tools that align with their marketing objectives. AI: A Catalyst for Marketing Evolution Despite its challenges, AI ...

Time is money, and AI is here to save you both. Marketing automation tools powered by AI can streamline repetitive tasks like email campaigns, social media scheduling, and ad optimization.