Watch this video on YouTube. Explore further guides and articles from our vast library that you may find relevant to your ...

Embedding technology has transformed targeted advertising and content monetization by enabling more precise contextual ...

So often, we hear the phrase "I need to invest in a marketing professional to….." and whatever follows that phrase is usually one of two things. They are either looking to boost their revenue and make ...

So something like performance media, which is a short-term play, has the ability to measure the short-term in exquisite detail. Because of this, we find many businesses prefer and find comfort in it ...

The author argues that Publicis's recent layoffs, due to employees not following return-to-office policies, highlight a larger issue within the advertising industry. She believes the industry's ...

Researchers from University of Washington, Loyola Marymount University, and University of Texas-Austin have published a new ...

This transformation also exercises a significant impact on the realm of 'advertising education.' Harnessing Analytics To Optimise Marketing Efforts Discovering, interpreting and analysing meaningful ...

Whether it’s by bringing joy or making something memorable, humor will keep your audience coming back for more—at least when ...

Once the shining stars of sports sponsorship, edtech, betting and crypto firms have gradually restricted their involvement, ...

Online shoppers are now cashing in like influencers, earning up to ₹20,000 for sharing authentic reviews. But is there a line ...

VIP CONTRIBUTOR Melissa Mackey Head of Paid Search at Compound Growth Marketing Melissa Mackey is currently Head of Paid Search at Compound Growth Marketing. A PPC professional since 2002 ...

LOS ANGELES — We’ll get to the chunky octopus in a bit, but we want to start with the golden ticket. Baseball’s golden ticket, that is. Major League Baseball has a once-in-a-lifetime player ...