Budweiser brewer AB InBev is set to end Heineken’s 30-year run as the official beer sponsor of soccer’s Champions League in a statement deal for the competition’s new global sales agent Relevent ...

Uefa’s long-standing Champions League beer partners, Heineken, are facing competition from Budweiser for the contract to be ...

Millennials helped fuel a craft brewery boom. But now, Americans are turning to cheap, basic-tasting beer with simple ...

Award-winning actors challenge big-name athletes on the pickleball court, and the stakes have never been higher. It’s a ”Play For An ULTRA.” Here’s the deal… On January 28 th Michelob ULTRA announced ...

On September 22, Anheuser-Busch announced a major change of fortunes in the world of brewing, that it was now home to the #1 bestselling beer in the US, having supplanted Modelo Especial which is ...

Michelob Ultra notched a major milestone, surpassing all its rivals to become the top-selling beer in America, according to recent data. Executives credited its rise to the top, which included ...