Award-winning actors challenge big-name athletes on the pickleball court, and the stakes have never been higher. It’s a ”Play For An ULTRA.” Here’s the deal… On January 28 th Michelob ULTRA announced ...

The ULTRA Club invited guests to kick back, crack open a cold one and enjoy the tournament experience in a modern format. The heart of the action featured interactive games such as Opti-Shot, Golden ...

If you drink Michelob Ultra, you’re consuming America’s favorite beer. According to a recent study, the beverage has been the number-one-selling brand across both bars and retail channels for the past ...

Perhaps with Leo Messi as the face of Michelob Ultra, it was only a matter of time before the light lager achieved GOAT status. The Anheuser-Busch beer has overtaken Bud Light and maintained its lead ...

Michelob Ultra notched a major milestone, surpassing all its rivals to become the top-selling beer in America, according to recent data. Executives credited its rise to the top, which included ...

(CNN) - The United States has a new top-selling beer. Michelob Ultra has overtaken the previous leader, Modelo Especial, in retail sales by volume, according to reports from Circana. Officials at ...