A Pro League Paying College Athletes? Unrivaled Is Thinking Outside the NIL Box

The thriving three-on-three league is teaming up with 14 of the best women’s college basketball players, who have more options than ever before.

World Cup win flips the market as Harmanpreet, Jemimah, Smriti, others increase their fees with brands lining up: Report

JSW Sports Chief Commercial Officer Karan Yadav noted that Jemimah Rodrigues has seen a brand value appreciation of approximately 100% with interest from 10-12 categories. Her signing fees now range ...

Nike remakes ‘I Love L.A.’ commercial with Kendrick Lamar diss toward Toronto

The Dodgers and Nike decided to "Squabble Up" right in front of Toronto, with this Kendrick Lamar themed ad after the World ...
Gear Patrol

I Didn’t Expect to Like Nike’s Wildly Futuristic Robotic Shoes. Then I Tried Them

Unlike a super shoe, Project Amplify isn't about making people quicker. But I'll be damned if it isn't fun to run fast.