Lessons on being a man (and a shirtless media sensation) from the Old Spice man. July 15, 2010— -- He's the man your man could smell like. He's on a horse. And he's changing the nature of ...

An actor who got his big break in an Old Spice commercial also showed up in a fantasy TV show that didn't last long, but is worth checking out.

Since launching online just over a month ago, Old Spice’s “Smell like a man, man” commercial has been a viral Internet sensation; the original 30-second ad had logged 4.3 million hits by late last ...

Cross star Isaiah Mustafa steals the first season as the title character's partner, and the show makes a playful Old Spice ...

Opinions expressed by Entrepreneur contributors are their own. They were the two days that shook the viral marketing world: Back in July, Old Spice, a decidedly old-school Procter & Gamble brand, ...

P&G had a massive viral hit when the original Old Spice Guy hit the scene. Mustafa introduced the brand character at a humorous 2010 Super Bowl ad, "Hello Ladies." The first spot garnered more than ...

Today is a good day. Isaiah Mustafa, aka the Man Your Man Could Smell Like, aka the Old Spice man you wish your man was, is fielding questions and streaming responses this afternoon on Reddit.com. You ...

So what do you do if you’re an actor best known for a funny commercial but who wants to be taken seriously … as an action hero? That’s the dilemma facing Isaiah Mustafa, the guy in those Old Spice ads ...