The pace at which a product moves through the product life cycle is extremely variable depending on a number of industry-related factors. Most importantly, the speed at which the industry is evolving ...

In pharmaceutical development, success hinges on more than scientific breakthroughs; it relies on demonstrating the real-world value of treatments. One of the most strategic moves a pharmaceutical ...

Effective management of a product's life cycle is vital for business success. Each product life cycle comprises introduction, growth, maturity, and decline stages. Proper planning throughout these ...

Still in the process of being acquired by Thermo Fisher for $7.2 billion, the drug services firm Patheon says it will spend $45 million to expand several sites in the U.S. and Europe. The investment ...

How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing executives are by now familiar with the concept of ...