Every August, "RushTok" takes over TikTok feeds. Thousands of potential new members can be seen twirling in dresses, walking sorority row and filming their "outfit of the day." What started as a niche ...

Blythe Beardsley was invited to New York Fashion Week after starring in her sorority’s recruitment video. Video: Christine Carmody Blythe Beardsley and her fellow Kappa Kappa Gammas were looking to ...

MADISON — "It's giving… hoedown" is the title of episode six of "A Sorority Mom's Guide to Rush." It's also, unfortunately, rush coach Brandis Bradley's reaction to one of Violet Kleefisch's potential ...

College students are back at school, and the start of classes mean sorority and fraternity rush is in full swing at many schools. For some, it's a competitive and complicated time. Here's how sorority ...

With $5,000 rush consultants, synchronized dance videos, and spray tans, Northeast girls are buying into TikTok’s sorority obsession If you’re not following #RushTok — or, more sanely, if you’ve never ...

“There are three important things in a mother’s life—the birth of her child, her daughter’s wedding day, and sorority rush,” Bill Alverson, a sorority-rush coach and the star of the Lifetime show A ...

’Twas the night before recruitment, when all through the dorms, every PNM was working with a goal to conform. Their pleated skirts were hung in their closets with care, in hopes that a full schedule ...

In 2021, TikTok’s algorithm blanketed feeds across the world with videos from sorority rush at the University of Alabama, and nearly overnight, a group of teenage girls in Tuscaloosa gave users a ...

For the unfamiliar, TikTok videos tagged #RushTok have more than 309 million views and #BamaRush, the most famous sorority rush, has over 756 million views, showing the glittery, emotional, ...

As college students head back to their respective universities for the start of the school year, many are preparing for the time honored tradition of joining a sorority or fraternity. And as seen on ...

As sorority rush is underway on college campuses right now, season two of Meghan Markle’s With Love, Meghan features a funny tidbit about her time as an undergraduate at Northwestern University. In ...

What’s in store for episode 3? Two very different young women, Brehana and Kinsley, head to Ole Miss on episode 3, titled “She’s Not Rushing, Ma’am,” says Lifetime. Watching how they—and their ...