Apple wants to remind everyone that it’s just running the same play as it always has.

That’s not to say tariffs won’t hurt; CEO Tim Cook said tariffs will likely cost the company $1.1 billion this quarter. But analysts say Apple has bigger concerns, such as its future product strategy ...

Apple’s new Answers, Knowledge and Information team is developing several ChatGPT-like products that can search the web.

Apple might be planning on expanding data centers and investing more in AI as it fights to keep up with Microsoft, Google.

Apple also said on Thursday it plans to spend more on data centers, an area where it typically spends only a few billion ...

A quietly-formed team within Apple named Answers, Knowledge and Information is working on the in-house AI chatbot.

President Donald Trump plans to announce that Apple Inc. will commit to spending another $100 billion on domestic ...

For Apple Intelligence, the focus isn't just catching up to the industry's "artificial" generation of placeholder content, a sort of party trick lacking a clear, unique value.

Long seen as the safest Big Tech bet, Apple is heading into Thursday's earnings with its business facing pressure from U.S.

Apple did announce a few Apple Intelligence iterations at WWDC, but the general consensus is that the company's AI efforts ...

Artificial intelligence (AI) has opened up a whole new realm of possibilities for new products and services which Apple (AAPL -3.91%) can launch.

Apple Inc will announce a domestic manufacturing pledge of $100 billion on Wednesday that will focus on bringing more ...