Charlie Bowes-Lyon (left), a relative of the late Queen Mother and best-friend Freddy Ward sold Wild to Unilever in a deal reportedly worth £230m.

Now that Unilever has acquired personal care brand Wild, the companies are optimistic that refillable toiletries will become ...

The eco-conscious brand, known for its refillable packaging, aims to scale globally under Unilever's ownership.

Co-founder Charlie Bowes-Lyon yesterday announced the sale on LinkedIn, stating it would help to supercharge Wild’s mission to eliminate single-use plastics in toiletries. The move is a major step ...

Refillable, natural personal care brand Wild has confirmed its acquisition by Unilever, which the brand says will enable it ...

Unilever has officially announced its acquisition of refillable deodorant brand Wild, as part of its strategy to expand its ...

The terms of the deal were not disclosed, but it is believed to value Wild at £230m. Wild, which was started in 2019 by business partners Charlie Bowes-Lyon and Freddy Ward, flourished during Covid-19 ...